Dateline May 2, 2004, 'Angel' fans
In an effort to show that the current Nielsen
ratings shouldn't always determine how well a network backs one
of it's top shows or how a production company should back up a
profitable Franchise (domestic & international), we suggest
this first step to any able fan in North America or elsewhere
with satellite access to see the new episode(s).
Instead of sending cards and email erratically, let's coordinate one visible and cheap effort to
create that one stand that can precipitate some productive decisions
at higher levels. Emails can be erased
and cards can be trashed but a written proof of our involvement
will at least exist somewhere, which explains why two of the targets
must be pro-fan or at least unbiased.
On the Thursday following the viewing of next new ANGEL episode,
please write five postcards to the following addresses,
if you have the opportunity add one to the entertainment editor
of the newspaper that is most read in your state/area/city.
Each card should say something clear and simple like (or similar)
TODAY, I AM NOT IN A NIELSEN HOUSEHOLD, AND I AM MORE THAN A DEMOGRAPHIC... I AM A CONSUMER OF QUALITY SHOWS AND PRODUCTS: I WATCHED "ANGEL" LAST NIGHT AND I FIGHT FOR ITS CONTINUATION.
ANY SUPPORT FROM YOU WILL BE GREATLY APPRECIATED.
THANK YOU
(Sign with name, age, city, I doubt we need to be any more particular)
The first card/letter is to be send to the
creators of the show to give them leverage during negotiations:
Joss Whedon
c/o Mutant Enemy Productions
PO Box 900
Beverly Hills, CA 90213
The second card/letter is for getting coverage
in a wide spread magazine and get more involvement from people
that haven't been implicated yet but watch the show:
Entertainment Weekly
(prefer emails at ew_letters@ew.com or fax at 212-467-1223)
P.O. Box 30608
Tampa, FL 33630-0608
The third one must be for the network showing the episodes:
Jordan Levin, Co-CEO
The WB Television Network
4000 Warner Blvd., Bldg. 34R
Burbank, CA 91522
The fourth one is to be send to the production company:
Dana Walden, Co-President
20th Century Fox Television
10201 West Pico Blvd, Bldg 88 Room 29
Los Angeles CA 90035
The fifth one is for one of the common advertiser big enough to
make a difference:
Pepsi-Cola North America
700 Anderson Hill Road
Purchase, NY 10577
Right now, the most important thing is to get as many people watching
ANGEL to send the cards (one per viewer I suggest rather than
one per family but it is up to you, however assume a cost of about
35 cents per card).